Growing Your Career by Growing Business

• M&BD Myths. Breakdown the misconception that business development, is solely the responsibility of marketing and senior level technical leaders.

• Leveraging your M&BD resources. Explore how M&BD collateral and activities can better work equip technical staff at all levels to better serve clients and preposition a firm for more work.

• Communication. Discuss networking, tools, and best practices that enable marketing and technical staff to work better together and develop a marketing-minded culture.

Both emerging and mid-level professionals will walk away with a clearer understanding of M&BD functions and actionable strategies to engage in networking, marketing, and business development. Resources used in the presentation will also be made available for future reference.

Presenting with: Jessica Darling - New England Marketing Team Lead (Stantec)